THE DESIGNER

Deific's Designer Chuck

Chuck, the visionary Thai-American jewelry designer and the creative force behind Deific, embarked on an extraordinary journey that began in the vibrant streets of Bangkok, Thailand. As a teenager, Chuck's insatiable love for exploration, fascination with diverse cultural beliefs, and thirst for knowledge led him to the United States. In Los Angeles, he immersed himself in the counter-cultural music scene, both as a performer and a fervent admirer. It was here that Chuck's artistic identity began to take shape, an identity that would influence his work for years to come.

For over 2 decades, Chuck traversed the globe between Bangkok and Los Angeles. He honed his craft under the guidance of skilled artisans who had preserved their jewelry-making traditions for generations. A pivotal decision led him to establish a permanent production base in the jewelry capital of Bangkok, a city steeped in craftsmanship. With painstaking devotion, he meticulously handcrafted a collection of spiritually charged, cutting-edge designs, using only the most exquisite, hand-selected materials.

In the midst of perfecting his collections, Chuck observed that the world of jewelry design in Los Angeles had grown repetitive, yielding lifeless products through mechanical processes. It was in 2008 that Deific emerged, an embodiment of heart, soul, and a cultural blend of East and West. It was a testament to Chuck's unwavering dedication to breathe life and soul back into the world of jewelry.

Thus, the legend of Deific was born.